Blog
Short notes from our funnel drop-off practice—definitions, caveats, and local context for Thailand-based product teams.
Drop-off is not always friction
Some exits are healthy exits. How we tell intentional abandonment from broken steps.
Thin steps and noisy charts
When a step has too few users, the drop-off percentage becomes theater. Here is how we set thresholds.
Reading funnel shifts around Bangkok release weeks
Ship days, holidays, and payday rhythms leave fingerprints on drop-off curves. Context keeps roadmaps sane.