Our process
A calm sequence for funnel drop-off analysis: agree the path, measure survival, read friction honestly, then hand off experiments your team can actually run.
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1. Reconstruct the intended path
We sit with product, growth, and analytics to name steps, optional branches, and conversion. Without this map, drop-off charts argue with each other.
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2. Measure survival with caveats
Step rates arrive with absolute counts, sample-size notes, and slices by device or channel only when the data can support them.
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3. Separate friction from healthy exits
Not every abandonment is a defect. We look for intent signals before recommending redesigns, permission changes, or pricing tests.
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4. Hand off a ranked experiment list
You leave with prioritized hypotheses, measurement plans, and clear owners—not a slide deck that dies in email.
Ready for a walkthrough?
Tell us about your conversion path and we will suggest a workshop, audit, or retainer that fits.
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