Reading funnel shifts around Bangkok release weeks
Ship days, holidays, and payday rhythms leave fingerprints on drop-off curves. Context keeps roadmaps sane.
A soft conversion week after Songkran is not the same as a soft week after a permissions prompt shipped. We annotate local calendars and release notes on funnel timelines so teams compare like-for-like. Context is cheaper than rewriting onboarding for a holiday dip.